BARIROH, INDANA ZULFA (2025) PENGARUH ATTITUDE TOWARD BEHAVIOR, SUBJECTIVE NORMS, PERCEIVED BEHAVIOR CONTROL, FINANCIAL LITERACY, DAN SOCIAL INFLUENCE TERHADAP MINAT MENGGUNAKAN PAYLATER PADA MAHASISWA DI KABUPATEN JEMBER. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.
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Abstract
ABSTRACT This research aims to determine the influence of Attitude Toward Behavior, Subjective Norms, Perceived Behavior Control, Financial Literacy, and Social Influence have a significant simultaneous effect on Interest in Using Paylater in Jember Regency. The research was conducted in Jember Regency, with a total of 398 respondents. The method used is a quantitative approach with multiple linear regression analysis techniques using SPSS software. The results of the analysis show that partially, the variables Financial Literacy and Social Influence have a significant effect on Interest in Using Paylater. Meanwhile, the variables Attitude Toward Behavior, Subjective Norms, Perceived Behavior Control did not show a significant influence. Simultaneously, these five independent variables have a significant effect on taxpayer compliance. The coefficient of determination (R²) value of 0.483 indicates that 48.3% of the variation in interest in using paylater can be explained by the variables in this study, while the remainder is influenced by other factors outside the model. Keywords: Theori of Planned Behavior, Financial Literacy, Social Influence, Interest in Using Paylater, Jember Regency
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | AKUNTANSI-S1 |
| Depositing User: | KARIM BUDIONO |
| Date Deposited: | 17 Apr 2026 07:12 |
| Last Modified: | 17 Apr 2026 07:12 |
| URI: | http://repo.itsm.ac.id/id/eprint/1672 |
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