Anibal, Sepero (2023) PERAN CUSTOMER SERVICE DALAM MENINGKATKAN KEPUASAN NASABAH DI PT. BANK PEREKONOMIAN RAKYAT NUSAMBA RAMBIPUJI. Diploma thesis, INSTITUT TEKNOLOGI DAN SAINS MANDALA.

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Abstract

ABSTRACT This research is entitled "The Role of Customer Service in Improving Customer Satisfaction at PT. Bank Perekonomian Rakyat Nusamba Rambipuji”. This researchis a qualitative research conducted to find out about The role of Customer Service in increasing customer satisfaction. This research sing field research methods (Field Research) approach descriptive. In obtaining data, researchers used primary and secondary data. In obtaining primary data, researchers must make observations, interviews, and Documentation. Meanwhile, in obtaining secondary data, researchers can get it from pre-existing data on the company. Customer Service is a person who deals directly with customers, which means in providing services must be good at ommunicating. In provide services, Customer Service must be able to make its customers feel satisfaction and can establish better relationships such as family. The results of the research show that the Role of Customer Service in increase customer satisfaction at PT. Bank Perekonomian Rakyat Bank Rambipuji is by being able to provide good and friendly service. Because the main thing that must be owned by Customer Service is service, communication, mastery of a product and can also overcome the problems that occur. Besides that, PT. Bank Perekonomian Rakyat Nusamba Rambipuji implements a performance that consists of honesty, responsibility, warm-hearted, motivated, cooperative, safe, the best, and can chieve the target profit achievement. Given the value there, then PT. Bank Perekonomian Rakyat Nusamba Rambipuji hopes to be able to compete in attracting a customer. Keyword : Customer, Service, Customers, Satisfaction.

Item Type:	Thesis (Diploma)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	D3 PERBANKAN-D3
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 05:29
Last Modified:	10 Feb 2025 05:29
URI:	http://repo.itsm.ac.id/id/eprint/997

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