NIKITA, DIANA DININGRUM (2023) PENGARUH KUALITAS PELAYANAN, DISKON DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA APLIKASI ALFAGIFT DI KABUPATEN JEMBER. Skripsi thesis, INSTITUT TEKNOLOGI DAN SAINS MANDALA.

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Abstract

ABSTRACT THE INFLUENCE OF SERVICE QUALITY, DISCOUNTS AND PRICE ON COSTUMER SATISFACTION IN ALFAGIFT APPLICATION USERS IN JEMBER REGENCY This study aims to examine the effect of service quality, discounts, and price on customers of Alfagift application users in Jember Regency. This type of research is quantitative. The sample used in this study were consumers who met the criteria in the study with a total of 100 respondents. Data analysis used the Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination Test (R ), The t test and F test use the IBM SPSS Statistics 20 Program. 2 The results of this study indicate that service quality has a partial effect on Alphagift application users in Jember Regency, this is evidenced by the value of tcount > ttable (5.503 > 1.984) and a significance value of (0.000 <0.05). The discount variable has a partial effect on Alfagift application users in Jember Regency, this is evidenced by the tcount > ttable (2.715 > 1.984) and a significance value of (0.008 <0.05). The price variable has a partial effect on Alfagift application users in Jember Regency, this is evidenced by the tcount > ttable (4.007 > 1.984) and the significance value (0.000 <0.05). Meanwhile, based on the results of the simultaneous test, it can be concluded that service quality, discounts, and prices simultaneously affect customer satisfaction in users of the Alfagift application in Jember Regency, this is evidenced by the value of Fcount > Ftable (50.829 > 2.46) and a significance value of (0.000 <0.05), and the coefficient of determination namely service quality, discount and price is 60.2%, which means that customer satisfaction can be explained by the variable service quality, discount and price by 60.2% while the rest is explained by other variables which was not found in this study. Keyword: service quality, discount, price, customer satisfaction, Alfagift.

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 05:27
Last Modified:	10 Feb 2025 05:27
URI:	http://repo.itsm.ac.id/id/eprint/984

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