LENI, MURTI ASHARI (2023) PENGARUH PRODUK, HARGA, SALURAN DISTRIBUSI DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA ANDINA FLOWER DI DESA SUCI – PANTI JEMBER. Skripsi thesis, INSTITUT TEKNOLOGI DAN SAINS MANDALA.

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Abstract

ABSTRACT This study aims to test and analyze whether products, prices, distribution channels and word of mouth (WOM) influence purchasing decisions at Andina Flower in the Suci-Panti Jember village in 2023. Data collection used a questionnaire. The sample consists of 50 respondents. The sampling method in this study was probability sampling using simple random sampling. The results of this study indicate that: (1) product has a partial and significant effect on the purchasing decisions of andina flower consumers in the Suci-Panti Jember village, (2) prices have a partial and not significant effect on the purchasing decisions of Andina Flower consumers in the Suci-Panti Jember village , (3) distribution channels partially and significantly influence the purchasing decisions of Andina Flower consumers in the Suci-Panti Jember village, (4) word of mouth (wom) partially and not significantly influence the Andina Flower consumer purchasing decisions in Suci-Panti Village muddy. Keywords : Products, Prices, Distribution Channels, Word Of Mouth (WOM), PurchasingDecisi

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 05:22
Last Modified:	10 Feb 2025 05:22
URI:	http://repo.itsm.ac.id/id/eprint/946

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