NELA, WIDIYAWATI (2023) PENGARUH PENGETAHUAN, PRODUK, PROMOSI DAN LITERASI KEUANGAN TERHADAP MINAT MENABUNG MAHASISWA DI BANK SYARIAH INDONESIA (BSI) CABANG JEMBER. Skripsi thesis, INSTITUT TEKNOLOGI DAN SAINS MANDALA.

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Abstract

ABSTRACT THE INFLUENCE OF KNOWLEDGE, PRODUCTS, PROMOTIONS AND FINANCIAL LITERACY ON STUDENT INTEREST IN SAVING AT THE INDONESIAN SHARIA BANK (BSI) JEMBER BRANCH This study aims to determine the effect of knowledge, products, promotions and financial literacy on student interest in saving at Bank Syariah Indonesia Jember Branch. This study takes four independent variables including knowledge, products, promotions and financial literacy and one dependent variable, namely interest in saving. This type of research uses quantitative research methods using interview techniques and questionnaires. The data used in the research is primary data with the sample being students with certain criteria. This study used a sampling technique, namely purposive sampling with a sample size of 50 students. This study This study multiple regression, t-test, and F-test. The results of this study indicate that partially the variables of knowledge and products have no significant effect on saving interest, for promotional variables and financial literacy have a significant effect on saving interest. While simultaneously the variables of knowledge, products, promotion and financial literacy have a significant effect on students' interest in saving at Bank Syariah Indonesia. Keywords: Understanding, Products, Marketing, Financial Literacy, Desire to Save, Bank Syariah Indonesia

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	AKUNTANSI-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 05:22
Last Modified:	10 Feb 2025 05:22
URI:	http://repo.itsm.ac.id/id/eprint/945

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