Alit, Miastita (2023) PENGARUH DAYA TARIK WISATA, PROMOSI, HARGA, FASILITAS WISATA DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN PADA OBJEK WISATA JEMBER MINI ZOO. Skripsi thesis, INSTITUT TEKNOLOGI DAN SAINS MANDALA.

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Abstract

ABSTRACT This study aims to determine and analyze the effect of tourist attraction, promotion, price, tourist facilities, and service quality on tourists' intention to return to the Jember Mini Zoo tourist attraction. The research method used is quantitative method with descriptive research type. The samples taken in this study were 60 respondents. The sampling technique used was purposive sampling and the data analysis technique used was multiple linear regression analysis. Data collection method using a questionnaire. The results of this study indicate that tourist attraction and service quality have a positive and significant effect on tourists' intention to return to the Jember Mini Zoo tourist attraction, while promotions, prices and service facilities have a positive but not significant effect on tourists' intention to return to tourist attractions. Jember Mini Zoo and simultaneously (simultaneously) have a positive and significant effect on tourists' interest in revisiting the Jember Mini Zoo tourist attraction. Keywords: Tourist Attraction, Promotion, Price, Tourism Facilities, Quality of Service, Interest in Returning.

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	08 Feb 2025 02:36
Last Modified:	08 Feb 2025 02:36
URI:	http://repo.itsm.ac.id/id/eprint/927

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