Bayunanda, Afrianto (2022) PENGARUH LOKASI, DESAIN DAN HARGA TERHADAP KEPUTUSAN KONSUMEN MEMBELI RUMAH DI RICH VILLAGE JEMBER. Skripsi thesis, STIE Mandala.

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Abstract

ABSTRACT This research was conducted on homeowners in the Rich Village Jember housing estate. This study aims to determine the effect of location (X1), design (X2¬), and price (X3) on purchasing decisions (Y). In this study, data were collected by means of observation, interviews and questionnaires to 92 respondents with purposive sampling technique, which aims to determine the respondents' perceptions of each variable. The analysis used includes descriptive statistical tests, data instrument tests (validity test, and reliability test), classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis, coefficient of determination test, and hypothesis testing (t test and F test). From the results of the analysis using regression, it can be seen that the location, design, and price variables all have a positive effect on purchasing decisions. From the hypothesis test obtained location, design, and price, all of which have a significant effect partially or simultaneously on purchasing decisions. Keywords: purchasing decisions, Rich Village Jember

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HG Finance
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	06 Feb 2025 12:41
Last Modified:	06 Feb 2025 12:41
URI:	http://repo.itsm.ac.id/id/eprint/732

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