YOHANES, LEMI MONE LY (2021) PENGARUH MEREK, KUALITAS, FITUR DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO EIGER JEMBER. Skripsi thesis, STIE Mandala.

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Abstract

ABSTRACT This study aims to determine the partial and simultaneous influence of Brand, Quality, Features and Design on Purchasing Decisions at Eiger Jember Stores. The data used in this study are secondary data. The data processing method in this study uses the Data Instrument Test Analysis method, namely: Validity and Reliability Test, Classical Assumption Test, namely: Normality Test, Multicollinearity Test, and Heteroscedasticity Test, Multiple Linear Regression, Analysis of the Coefficient of Determination and Hypothesis Test, namely: t and F test, with the help of the SPSS analysis tool. The results showed that the variables Brand, Quality and Features partially did not have a significant and positive effect on Purchasing Decisions at Eiger Jember Stores. While the Design variable has a significant and positive effect on Purchasing Decisions at Eiger Jember Stores. And simultaneously the variables Brand, Quality, Features and Design have a significant and positive effect on Purchasing Decisions at Eiger Jember Stores. Keywords: Brand, Quality, Features, Design and Purchase Decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HG Finance
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	13 Apr 2022 06:59
Last Modified:	13 Apr 2022 06:59
URI:	http://repo.itsm.ac.id/id/eprint/690

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