YANTI CANDRA, DEWI KOSALI (2018) PENGARUH HARGA , KUALITAS PRODUK , DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PASAR RETAIL (Studi Kasus : INDOMARET UNIT WIROLEGI JEMBER ). Skripsi thesis, STIE Mandala.

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Abstract

ABSTRACT This research is aimed to know which variable price, product quality anda service influence to consumer satisfaction partially or simultan which is the most dominant indicator to consumer satisfaction and its impact to consumerof Indomaret in year 2017. The data used in this research is ushig validity test, rebility test, multiple linear regression analysis, F test, t test and coefficient of determination. Method of data processing ushing path path analysis method with the help of SPSS analysis 20. The results showed that the ( variable of service did not partially influence on Indomaret and on variable price and product partially influence on Indomaret service has the most dominant factor while price and product quality have dominant influence while price and product quality have influence dominant to consumer satisfaction. Keywords: Price, Product, Service to customer satisfaction.

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HG Finance
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	13 Apr 2022 06:53
Last Modified:	13 Apr 2022 06:53
URI:	http://repo.itsm.ac.id/id/eprint/575

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