Sofiya, Ulfatus (2020) PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA, PROMOSIDAN VARIASI PRODUK TERHADAP MINAT BELI PRODUK SPRING BED BIGLAND DI KOTA JEMBER. Skripsi thesis, STIE Mandala.

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Abstract

ABSTRACT The research aims to determine the effect of Product Quality, Brand Image, Price Perception, Promotion and Product Variations simultaneously influencing the Interest of Big Spring Spring Bed Purchase in Jember City and to determine the effect of Product Quality, Brand Image, Price Perception, Promotions and Product Variations influence partially Interest in Buying Spring Bed Bigland in Jember City. This research is a type of research that uses quantitative research methods. The data collection method in this study uses a survey method by distributing questionnaires to the relevant research samples. Questionnaires were given to consumers Bigland Jember springbed products. The sampling technique used in this study was purposive sampling. Data analysis methods used are multiple linear regression, t-test and F-test. The results showed that the product qualityvariable did not significantly influence the buying interest variable, the brand image variable significantly affected the buying interest variable, the price perception variable did not significantly influence the buying interest variable, the promotion variable significantly affected the buying interest variable and the variation variable The product does not significantly influence the buying interest variable. Keywords :product quality, brand image, price perception, promotions, product variations,buying interest

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HG Finance
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	16 Nov 2021 07:49
Last Modified:	16 Nov 2021 07:49
URI:	http://repo.itsm.ac.id/id/eprint/513

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