PENGARUH CITA RASA, KUALITAS PELAYANAN DAN LABELISASI HALAL TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA TUNIANG MASAKAN KHAS BALI DI JEMBER

ANAK AGUNG, SAGUNG WULAN PUNJI KASTALA (2025) PENGARUH CITA RASA, KUALITAS PELAYANAN DAN LABELISASI HALAL TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA TUNIANG MASAKAN KHAS BALI DI JEMBER. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.

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Abstract

ABSTRACT This study aims to analyze the effect of taste, service quality, and halal labeling on customer loyalty through customer satisfaction at Tuniang Masakan Khas Bali in Jember. This research employs a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected through questionnaires distributed to 90 respondents who were customers of Tuniang Masakan Khas Bali at the Pujasera PB Sudirman branch in Jember, with the criterion that respondents had made at least two purchases in 2025. The results indicate that taste and service quality have a positive and significant effect on customer satisfaction, while halal labeling does not have a significant effect on customer satisfaction. Furthermore, taste, halal labeling, and customer satisfaction have a positive and significant effect on customer loyalty, whereas service quality does not have a significant direct effect on customer loyalty. The mediation analysis shows that customer satisfaction mediates the effect of taste and service quality on customer loyalty, but does not mediate the effect of halal labeling on customer loyalty. These findings emphasize that taste is the main factor in shaping customer satisfaction and loyalty, while halal labeling plays a direct role in enhancing customer loyalty through the formation of trust. Keywords: taste, service quality, halal labeling, customer satisfaction, customer loyalty

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	MANAJEMEN-S1
Depositing User:	KARIM BUDIONO
Date Deposited:	17 Apr 2026 09:50
Last Modified:	17 Apr 2026 09:50
URI:	http://repo.itsm.ac.id/id/eprint/1769

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