PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN KONSUMEN PADA SEBLAK PRASMANAN TEH ECI JEMBER

LILIS, HANDAYANI (2025) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN KONSUMEN PADA SEBLAK PRASMANAN TEH ECI JEMBER. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.

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Abstract

ABSTRACT The aim of this research is to determine the influence of product quality, service quality and location on repurchase decisions through consumer satisfaction at the Seblak Eci Jember Tea buffet. The sampling technique was purposive sampling with a total of 75 respondents. Hypothesis testing data analysis in this study used IBM SPSS statistics 25 software. Hypothesis test results showed that product quality had a positive and significant effect on consumer satisfaction, service quality had no positive and insignificant effect on satisfaction. consumers, location has a positive and significant effect on consumer satisfaction, product quality has no positive and insignificant effect on repurchase decisions, service quality has a positive and significant effect on repurchase decisions, location has no positive and insignificant effect on repurchase decisions, consumer satisfaction has an effect positive and significant on repurchase decisions, consumer satisfaction is able to mediate product quality on repurchase decisions, consumer satisfaction is not able to mediate service quality on repurchase decisions, consumer satisfaction is able to mediate location on repurchase decisions Keywords: Product Quality,Service Quality, Location, Repurchase Decision, ConsumerSatisfaction

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	MANAJEMEN-S1
Depositing User:	KARIM BUDIONO
Date Deposited:	17 Apr 2026 09:35
Last Modified:	17 Apr 2026 09:35
URI:	http://repo.itsm.ac.id/id/eprint/1759

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