PENGARUH DISPLAY PRODUK, KELENGKAPAN PRODUK, KUALITAS PELAYANAN, PRICE DISCOUNT, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BLINK BLINK JEMBER

EFI, IRWAN DANI (2025) PENGARUH DISPLAY PRODUK, KELENGKAPAN PRODUK, KUALITAS PELAYANAN, PRICE DISCOUNT, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BLINK BLINK JEMBER. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.

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Abstract

ABTRACT This research is entitled "The Effect of Product Display, Product Completeness, Service Quality, Price Discount, and Promotion on Purchase Decisions at Blink- Blink Jember Store. (Consumers who make purchases at Blink-Blink Jember). This study aims to determine the influence of the Influence of Product Display, Product Completeness, Service Quality, Price Discount, and Promotion on Purchase Decisions at Amanda Brownies in Jember. (Consumers who make purchases at the Blink-Blink Jember Store) either partially or simultaneously. This type of research is quantitative. The population in this study is consumers who make purchases at Amanda Brownies Jember. The sampling technique used is purposive sampling. The sample used was 60 respondents using the Roscoe formula. The analysis method used multiple regression analysis with the help of SPSS 20. The tests used were data instrument test, classical assumption test, multiple linear regression analysis, determination coefficient (R2) and Hypothesis test. The results of the study show that partially price discount and promotion variables affect purchase decisions, but product display, product completeness, and service quality partially do not affect purchase decisions. Then, Product Display, Product Completeness, Service Quality, Price Discount, and Promotion simultaneously affect the purchase decision at the Blink-Blink Jember Store. Keywords: Product Display, Product Completeness, Service Quality, Price Discount, Promotion, Purchase Decisions

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	MANAJEMEN-S1
Depositing User:	KARIM BUDIONO
Date Deposited:	17 Apr 2026 09:28
Last Modified:	17 Apr 2026 09:28
URI:	http://repo.itsm.ac.id/id/eprint/1746

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