DODY, SOEKARNO ARTHA (2025) PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, LOKASI DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI INDRA REKLAME GLENMORE BANYUWANGI. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.
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Abstract
ABSTRACT This study examines the impact of Product Quality, Price, Promotion, Location, and Design on consumer purchasing decisions at Indra Reklame Glenmore Banyuwangi. Research data were collected through questionnaires distributed to 60 consumer respondents, selected using a purposive sampling technique. A quantitative approach was applied in this study. Data analysis involved a series of statistical tests, including Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Analysis, Coefficient of Determination, t-test, and F-test. The results of the partial tests indicate that Product Quality (X1), Price (X2), and Promotion (X3) have a significant influence on consumer purchasing decisions (Y). Conversely, Location (X4) and Design (X5) do not show a significant partial influence on consumer purchasing decisions (Y). However, simultaneously, it was found that Product Quality (X1), Price (X2), Promotion (X3), Location (X4), and Design (X5) collectively have a positive and significant influence on consumer Purchasing Decisions (Y). Keywords: Product Quality, Price, Promotion, Location, Design, and Consumer Purchasing Decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | MANAJEMEN-S1 |
| Depositing User: | KARIM BUDIONO |
| Date Deposited: | 17 Apr 2026 09:23 |
| Last Modified: | 17 Apr 2026 09:23 |
| URI: | http://repo.itsm.ac.id/id/eprint/1740 |
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