NIZARRAFLI, NIZARRAFLI (2025) FAKTOR – FAKTORYANG MEMPENGARUHI PENDAPATAN MASYARAKATMELALUIPRODUKIKANSEBAGAIVARIABEL INTERVENING. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.
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Abstract
ABSTRACT This study aims to determine the effect of product price, product quality, product promotion,andproductdiversityonfishproductsandincome.Theresearchmethod usedisdescriptivequantitative.TheobjectofthisresearchislocatedatTPIPuger. The population in this study consists of 60 community members engaged in fish processing at TPI Puger, Puger District, Jember Regency, using the Non- Probability Sampling method or saturated sampling. The results of this study indicate that in Model 1, product price and product diversity have no significant effect on fish products, while product quality and product promotion have a significant effect on fish products. In Model 2, product price, product promotion, and product diversity have no significant effect on income, while product quality hasasignificanteffectonincome.Fishproductshaveasignificanteffectonincome. Furthermore, product quality and product promotion have a significant effect on income through fish products among the community at TPI Puger, Jember, while product diversity has no significant effect on income through fish products. Keywords:productprice,productquality,productpromotion,productdiversity,fish products, income.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | EKONOMI PEMBANGUNAN-S1 |
| Depositing User: | KARIM BUDIONO |
| Date Deposited: | 17 Apr 2026 08:51 |
| Last Modified: | 17 Apr 2026 08:51 |
| URI: | http://repo.itsm.ac.id/id/eprint/1710 |
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