DEVI, YUNITA PRANINDRA (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN NASABAH TERHADAP LAYANAN DIGITAL PADA BANK TABUNGAN PENSIUNAN NASIONAL (BTPN) KC JEMBER. Diploma thesis, Institut Teknologi dan Sains Mandala Jember.

[img] Text
TA_DEVI YUNITA PRANINDRA.pdf

Download (2MB)

Abstract

BSTRACT This research was conducted with the aim of analyzing and finding out the level of customer satisfaction felt by customers who receive pension funds towards digital services at BTPN KC Jember and to find out what factors influence customer satisfaction. This research uses a qualitative descriptive research approach. The method for collecting data in research is by using observation, interviews and documentation. The results of this research show that BTPN KC Jember customers are very satisfied with the services implemented by BTPN KC Jember. Because with this digital service system BTPN KC Jember customer especially for retirees they don’t always have to come to the office when collecting their salary/pension. Simply accessed via personal cellphone. Keywords: Customer, Satisfaction, Service, Digital

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HB Economic Theory
Divisions: D3 PERBANKAN-D3
Depositing User: Handoko Triharso
Date Deposited: 10 Feb 2025 12:51
Last Modified: 10 Feb 2025 12:51
URI: http://repo.itsm.ac.id/id/eprint/1333

Actions (login required)

View Item View Item