KIKI, TUTIK ALVIA (2024) PENGARUH REVIEW PRODUK, CITRA MEREK, PROMOSI, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SOMETHINC (Studi Kasus Mahasiswa Aktif Institut Teknologi Dan Sains Mandala). Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.

Text SKRIPSI---KIKI TUTIK ALVIA.pdf Download (3MB)

Abstract

ABSTRACT This research aims to determine and analyze the influence partially or simultaneously through the variables Product Review, brand image, promotion, price and product quality on purchasing decisions for Somehinc skincare. The population in this study were active students of the Mandala Institute of Technology and Science. The research method used is a quantitative method. The sample in this study was 60 respondents using accidental sampling. The data analysis methods used are instrument testing, classical assumption testing, multiple linear regression testing, coefficient of determination (R2) analysis and hypothesis testing. The results of this research show that the product review, promotion and product quality variables have a positive and significant effect on purchasing decisions, while the brand image and price variables do not have a significant effect on purchasing decisions. Meanwhile, the variables Product Review, brand image, promotion, price and product quality together have a positive and significant influence on the decision to purchase Somethinc skincare.. Keywords: Product Review, Brand Image, Promotion, Price, Product Quality and Purchase Decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 12:48
Last Modified:	10 Feb 2025 12:48
URI:	http://repo.itsm.ac.id/id/eprint/1312

Actions (login required)

View Item