INDRA, WAHYUNI (2024) PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, HARGA, PROMOSI, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE DI KABUPATEN JEMBER. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.

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Abstract

ABSTRACT THE INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, PRICES, PROMOTIONS AND ONLINE CUSTOMER REVIEWS ON PURCHASING DECISIONS ON E-COMMERCE SHOPEE IN JEMBER DISTRICT This research aims to examine the influence of Service Quality, Product Quality, Price, Promotion and Online Customer Reviews on purchasing decisions at Shopee E-commerce in Jember Regency the data in this research was obtained through distributing questionnaires to research objects using a sampling technique using purposive sampling. This type of research is quantitative. The population in this research is Shopee e-commerce users in Jember Regency with a total of 60 respondents. Data analysis uses Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Determination Coefficient Test (R2), t Test and F Test using the SPSS version 20 program. The results of this research are partial Service Quality has no significant effect on purchasing decisions, Product Quality has no significant effect on purchasing decisions, Price has no significant effect on purchasing decisions, Promotion has no significant effect on purchasing decisions, Online Customer Reviews has a significant effect on purchasing decisions. Simultaneously, service quality, product quality, price, promotion and online customer reviews have a significant influence on purchasing decisions.the online customer review variable has a dominant influence on purchasing decisions. Keywords: Service Quality, Product Quality, Price, Promotion, Online Customer Reviews, Purchasing Decisions

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 12:45
Last Modified:	10 Feb 2025 12:45
URI:	http://repo.itsm.ac.id/id/eprint/1288

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