ZAMRATUN, NURISE (2024) PENGARUH HARGA, KUALITAS PRODUK, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PADA BAJU THRIFT DI DINDASAYUDHA STORE KABUPATEN SITUBONDO. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.

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Abstract

ABSTRACT This research is entitled "The Influence of Price, Product Quality, Promotion on Purchasing Decisions on Thrift Clothes at the Dindasayudha Store, Situbondo Regency. This research aims to determine the direct or indirect influence of the dimensions of price, product quality, promotion on purchasing decisions and their influence on purchasing interest as an intervening variable on thrift clothes at the Dindasayudha Store, Situbondo Regency. The sampling technique used was purposive sampling. The data analysis method uses path analysis with the help of SPSS 20. The tests used are instrument tests (validity test and reliability test), classical assumption tests (normality test, multicollinearity test and heteroscedasticity test), t test, Sobel test. The research results show that price has a direct influence on buying interest. Meanwhile, product quality and promotions have no direct influence on purchasing interest. Then there is no direct influence of price, promotion on purchasing decisions, while for product quality there is a direct influence on purchasing decisions. Price has a direct influence on purchasing decisions through purchasing interest, while product quality and promotions do not directly influence purchasing decisions through purchasing interest in thriftclothesinDinadasayudha.

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 06:33
Last Modified:	10 Feb 2025 06:33
URI:	http://repo.itsm.ac.id/id/eprint/1257

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