M. Khoerul, Gunawan (2023) PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, DAN LOYALITAS PELANGGAN TERHADAP KEPUASAN PELANGGAN INDIHOME DI KECAMATAN KALISAT KABUPATEN JEMBER. Skripsi thesis, Institut Teknologi Dan Sains Mandala.

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Abstract

ABSTRACT M. KHOERUL GUNAWAN, 2023: THE INFLUENCE OF PERCEPTIONS OF PRICE, SERVICE QUALITY, AND CUSTOMER LOYALTY ON INDIHOME CUSTOMER SATISFACTION IN KALISAT DISTRICT, JEMBER REGENCY PT. Telkom is the only BUMN (State-Owned Enterprise) engaged in the largest telecommunications and network services in Indonesia. Fulfilling the need for internet technology is answered by developing products based on fulfilling the need for internet access, one of the products is Indonesia Digital Home or commonly called IndiHome. The aim of this research is to determine and analyze the influence of price perceptions, service quality and customer loyalty on IndiHome customer satisfaction in Kalisat District, Jember Regency. The data used in this research is primary data in the form of data from questionnaires and secondary data in the form of profiles from IndiHome in Kalisat District. The data processing method in this research uses the Research Indicator Test Analysis method, namely Validity Test and Reliability Test, Classical Assumption Test, namely Normality Test, Multicollinearity Test and Heteroscedasticity Test, Multiple Linear Regression Analysis and Hypothesis Test, namely t Test, with the help of the SPSS 26 analysis tool. Based on the general research results obtained regarding the influence of price perception, service quality and customer loyalty on IndiHome customer satisfaction in Kalisat District, Jember Regency, it can be concluded that there is no partial or simultaneous influence of price perception, service quality and customer loyalty on customer satisfaction. IndiHome in Kalisat District, Jember Regency. Keywords: Price Perception, Service Quality, Customer Loyalty, Customer Satisfaction

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 06:09
Last Modified:	10 Feb 2025 06:09
URI:	http://repo.itsm.ac.id/id/eprint/1079

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