IDA, IDA (2023) STRATEGI PEMASARAN PRODUK TABUNGAN MUDHARABAH DALAM MENINGKATKAN JUMLAH ANGGOTA MENABUNG DI BMT NU CABANG TEGALAMPEL BONDOWOSO. Diploma thesis, INSTITUT TEKNOLOGI DAN SAINS MANDALA.

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Abstract

ABSTRACT Marketing strategy is a series of actions taken to determine and use the most effective marketing methods. BMT NU Tegalampel considers the social impact, requirements, and potential for product implementation as part of this approach. This study aims to find out how the implementation of the marketing strategy carried out by BMT NU Tegalampel Bondowoso Branch in an effort to increase the number of saving members. The type of research used is a type of qualitative research with a descriptive approach. The data used in this study are primary data and secondary data. The primary data was obtained through interviews and observations while the secondary data obtained was in the form of BMT NU Tegalampel Bondowoso documents. The results of this study can be concluded, namely: 1) The marketing strategy carried out to increase the number of saving members is with Product, Price, Place and Promotion. 2) The obstacles are the many competitors between BMTs and micro banks, lack of promotion through print media, the impression that BMT NU is only for Muslims, there are ongoing savings in the community such as mindreng arisan and savings 3) The critical success factors are strategic office locations, providing business consultations to customers, online and offline promotions such as brochures and banners. Keywords: Marketing Strategy, Product, Number of Members

Item Type:	Thesis (Diploma)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	D3 PERBANKAN-D3
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 05:30
Last Modified:	10 Feb 2025 05:30
URI:	http://repo.itsm.ac.id/id/eprint/1006

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