VIVI, DWIYANTI (2021) STRATEGI PENGEMBANGAN UMKM PEDAGANG KAKI LIMA TERHADAP KESEJAHTERAAN MASYARAKAT KECAMATAN SUMBERSARI KABUPATEN JEMBER (Studi Pedagang Kaki Lima Kuliner di Kec. Sumbersari ). Skripsi thesis, STIE Mandala.

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Abstract

ABSTRACT This study aims to determine how the development strategy UMKM carried out by culinary street vendors on the welfare of the community. As well as to find out the internal and external factors that exist in street vendors. This research uses qualitative research as an analysis tool and a SWOT analysis in order to produce a strategy formulation. The data used in this study are primary data taken directly by the researcher to the source without going through intermediaries, data collection techniques by observation, interview, and documentation. The result of this study indicate that the calculation of the IFAS matrix is 2,923 and the EFAS matrix is 2,725 which is applied to the culinary street vendors in the position (Growth) of growth and the results of the calculation of the number of coordinates of the internal analysis are 0,587 and the external analysis is 0,435. It shows that the weakness factor is bigger than the weakness and the opportunity factor influence is bigger than the threat. Therefore, the position of the culinary street vendors is in the quadrant I level or a very profitable position. So that you can take advantage of opportunities by minimize weakness and overcoming existing threats. Keywords : UMKM, Development Strategy, Culinary Street Vendors, Welfare.

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	EKONOMI PEMBANGUNAN-S1
Depositing User:	Handoko Triharso
Date Deposited:	13 Apr 2022 06:55
Last Modified:	13 Apr 2022 06:55
URI:	http://repo.itsm.ac.id/id/eprint/610

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