NUR, ILMIAH (2023) PENERAPAN STRATEGI PROMOSI DALAM UPAYA MENINGKATKAN JUMLAH NASABAH PADA KOPERASI SIMPAN PINJAM DAN PEMBIYAAN SYARIAH (KSPPS) BMT NU CABANG TEGALAMPEL BONDOWOSO. Diploma thesis, INSTITUT TEKNOLOGI DAN SAINS MANDALA.

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Abstract

ABSTRACT Promotion strategy is a series of actions taken to determine and use the most effective promotion methods. BMT NU Tegalampel considers the social impact, requirements, and potential for product implementation as part of this approach. The purpose of this research is to learn more about the marketing tactics used by the Sharia Savings and Loans and Financing Cooperative (KSPPS) BMT NU Tegalampel Bondowoso Branch. Qualitative research with a descriptive focus was employed for this study. This research makes use of both primary and secondary sources of information. Interviews and fieldwork accounted for the bulk of the primary data, whereas BMT NU Tegalampel Bondowoso provided the most of the secondary data. The following is a summary of the study's findings: (1) Publicity, personal selling, and advertising are the three pillars of the business's promotion approach. Second, there is a lot of competition and not a lot of people know about it, and there aren't many places to get money and media marketing. Strategic office sites, service optimization, sufficient human resources, outreach, and community engagement are the decisive criteria for success. Keywords: Promotion, Strategy, Customers

Item Type:	Thesis (Diploma)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	D3 PERBANKAN-D3
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 05:25
Last Modified:	10 Feb 2025 05:25
URI:	http://repo.itsm.ac.id/id/eprint/965

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