RIZKY, JULIAN FERDIANTO (2023) PENGARUH CITRA MEREK, HARGA DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN HONDA SCOOPY DI KECAMATAN YOSOWILANGUN LUMAJANG. Skripsi thesis, INSTITUT TEKNOLOGI DAN SAINS MANDALA.

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Abstract

ABSTRACT This study aims to determine the effect of Brand Image, Price and Design on Purchase Decisions of Honda Scoopy in Yosowilangun Lumajang District. The sample used was 40 respondents. Using purposive sampling technique. Methods of data analysis using multiple linear regression, with the help of SPSS 25. Using test instrument data (validity test and reliability test), classic assumption test (normality test, multicolonoerity test, and heteroscedasticity test), coefficient of determination (R^2), t test and F test. The results of this study indicate that brand image, price and product design variables have a partially significant effect on purchasing decisions. Brand image, price and design variables simultaneously (simultaneously) influence purchasing decisions Keywords: Brand Image, Price, Design, Purchase Decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 05:21
Last Modified:	10 Feb 2025 05:21
URI:	http://repo.itsm.ac.id/id/eprint/940

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