NICO, LEONARDO WIYANTO (2023) STRATEGI PEMASARAN BISNIS KULINER NASI KULIT PAS KANTONG DI KOTA JEMBER MENGGUNAKAN INFLUENCER MELALUI MEDIA SOSIAL INSTAGRAM. Skripsi thesis, INSTITUT TEKNOLOGI DAN SAINS MANDALA.

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Abstract

CULINARY BUSINESS MARKETING STRATEGY OF NASI KULIT PAS KANTONG IN JEMBER CITY USING INFLUENCERS THROUGH SOCIAL MEDIA INSTAGRAM By: NICO LEONARDO WIYANTO Abstract This research was conducted to analyze, know, describe and also examine marketing strategies using influencer services from Nasi Kulit Pas Kantong. This research uses a qualitative narrative study approach where after we analyze the existing data, we retell the facts in the field narratively. The results of this study show that using marketing strategies through influencer services through Instagram has proven to increase sales volume and reach a wider range of consumers from the Nasi Kulit Pas Kantong Culinary Business. In addition, there are also supporting and inhibiting factors for Nasi Kulit Pas Kantong Culinary Business in marketing products using influencers through Instagram social media. Based on this research, researchers provide solutions to the owner of the Nasi Kulit Pas Kantong culinary business to overcome inhibiting factors in using marketing strategies through influencers via social media Instagram. Keywords: Culinary Business, Influencer, Instagram, Social Media, Marketing Strategy

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	08 Feb 2025 02:35
Last Modified:	08 Feb 2025 02:35
URI:	http://repo.itsm.ac.id/id/eprint/924

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