Miftahul, Ilmiyah (2022) ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO DI KOTA BONDOWOSO. Skripsi thesis, STIE Mandala.

Text SKRIPS Miftahul Ilmiyah.pdf Download (1MB)

Abstract

ABSTRACT ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, PROMOTION AND DESIGN ON THE PURCHASE DECISION OF VIVO SMARTPHONE IN BONDOWOSO CITY This study aims to examine the Effect of Product Quality, Promotion and Design on Vivo Smartphone Purchase Decisions. This type of research is quantitative. Respondents in this study amounted to 72 respondents. Data analysis in this study used Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Analysis, Determination Test (R 2 ), t Test, F Test. The results of this study indicate that product quality has a partial significant effect on buying decision. Meanwhile, promotion and design have no significant effect on purchasing decisions. Product quality, promotion and design have a simultaneous effect on purchasing decisions. Keywords: Product Quality, Promotion, Design, Purchase Decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HG Finance
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	08 Feb 2025 02:05
Last Modified:	08 Feb 2025 02:05
URI:	http://repo.itsm.ac.id/id/eprint/797

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