DENARA, ULLAN SAYEKTI WIRADJAJA (2021) PENGARUH HARGA, KUALITAS LAYANAN DAN KEAMANAN TRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE INDONESIA. Skripsi thesis, STIE Mandala.

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Abstract

ABSTRACT This study aims to determine the partial and simultaneous influence of the variable price, service quality, and transaction security on purchasing decisions in e-commerce shopee Indonesia. The data used in this study is primary data consisting of a questionnaire. The data processing method in this study uses the Research Indicator Test Analysis method, namely the Validity Test and Reliability Test, Classical Assumption Test, namely, Normality Test, Multicollinearity Test and Heteroscedasticity Test, Multiple Linear Regression, Analysis of the Coefficient of Determination and Hypothesis Test namely t test and F test, with the help of analysis tools SPSS 25. The results showed that the variable price partially has a significant and positive effect on purchasing decisions in ecommerce Shopee Indonesia. The variables of service quality and transaction security partially do not have a significant and positive effect on purchasing decisions in e-commerce shopee Indonesia, and simultaneously the variables of price, service quality and transaction security have an effect on purchasing decisions in e-commerce shopee Indonesia. Keywords: Keywords: Price, Service Quality, Transaction Security and Indonesian shopee.

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HG Finance
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	13 Apr 2022 06:59
Last Modified:	13 Apr 2022 06:59
URI:	http://repo.itsm.ac.id/id/eprint/687

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