SUCI, AVRILIANANDA (2021) PENGARUH SISTEM PENGENDALIAN PRODUKSI DAN BAURAN PEMASARAN TERHADAP TINGKAT PENDAPATAN DI TENGAH COVID 19 PADA UMKM PENJUALAN KUE BASAH DIDESA KAMPUNG MELAYU KECAMATAN BANYUWANGI. Skripsi thesis, STIE Mandala.

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Abstract

ABSTRACT This study aims to determine the effect of the production control system and marketing mix on income levels during the pandemic at the UMK Sales of Wet Cake Products in Kampung Melayu Village, Banyuwangi District. In this study, researchers used primary data. Primary data in this study were obtained by distributing questionnaires. This study used 5 sellers of wet cake products as samples. The analytical techniques used include instrument testing, classical assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing. The results showed that (1) the production control system partially significantly affected the level of income, (2) the marketing mix partially significantly affected the level of income, (3) and simultaneously the production control system and marketing mix had an effect on the level of income. Keywords: Production Control System, Marketing Mix and Income Level

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	13 Apr 2022 06:59
Last Modified:	13 Apr 2022 06:59
URI:	http://repo.itsm.ac.id/id/eprint/679

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