DEDI, TRIANTO (2018) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR BEKAS DI PASAR MOTOR BEKAS GENTENG KABUPATEN BANYUWANGI. Skripsi thesis, STIE Mandala.

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Abstract

ABSTRACTION The need of motor vehicle usage, especially motorcycle, is very fast. This is because motorcycle transportation is a vehicle used by most people in general, and it is known that motorcycles are an important means of transportation to support daily activities. Therefore, many shops that sell motorcycles, both in new and used conditions. So also in the market of motorcycle former Genteng district of Banyuwangi. This research is on all people who visit and buy used motorcycles in the market of used motorcycle Genteng district of Banyuwangi, with a sample of 30 respondents. The purpose of this study is to know how the influence of price factors and product quality on the decision of the purchase of used motorcycles in the market motorcycle former Genteng district of Banyuwangi and which of these factors is the most dominant influence on the decision to buy used motorcycles in the market of second-hand motorcycle Genteng district of Banyuwangi. From the results of the study indicate that together the price factor and product quality influence on the decision of purchasing used motorcycles in the market of second-hand motorcycle Genteng district of Banyuwangi, but the most dominant factor is the price factor. Keywords : price, product quality, and decision of the purchase.

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HG Finance
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	13 Apr 2022 06:53
Last Modified:	13 Apr 2022 06:53
URI:	http://repo.itsm.ac.id/id/eprint/568

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