PINTALOKA, FATMASARI (2019) PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN RUMAH DI PERUMAHAN ISTANA PANTI KOTA JEMBER. Skripsi thesis, STIE Mandala.

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Abstract

ABSTRACT This study aims to determine the influence of simultaneous and partial marketing mix towards purchasing decisions and to know the most dominant variables in the housing purchase decision of the Istana Panti, it consists of four variables : Product (X1), Price (X2), Place (X3), and Promotion (X4). In this study, samples were 42 people. This research uses multiple linear regression analysis models with SPSS 22.0 software. The results of this research show the marketing mix which includes Product, Price, Place, and Promotion simultaneously affecting the purchase decision. The results of this research also show the marketing mix which includes Product, Price, Place, and Promotion partially influential on purchasing decisions. While the Price variable is the most dominant effect on purchasing decisions. Keywords: Product, Price, Place, Promotion

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HG Finance
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	16 Nov 2021 07:49
Last Modified:	16 Nov 2021 07:49
URI:	http://repo.itsm.ac.id/id/eprint/553

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