PENGARUH PERSEPSI MANFAAT, KEPERCAYAAN, DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT PELAKU UMKM DALAM MENGGUNAKAN SISTEM PEMBAYARAN QRIS DI KABUPATEN JEMBER

Imam, Sholihin (2025) PENGARUH PERSEPSI MANFAAT, KEPERCAYAAN, DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT PELAKU UMKM DALAM MENGGUNAKAN SISTEM PEMBAYARAN QRIS DI KABUPATEN JEMBER. Masters thesis, Institut Teknologi Dan Sains Mandala Jember.

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Abstract

ABSTRACT This study aims to examine the influence of perceived benefits, perceived trust, and perceived ease of use on the interest of MSME actors in adopting the QRIS payment system, both partially and simultaneously. The research employed a descriptive quantitative method using data collected through questionnaires. The population consisted of 140,092 MSME merchants using QRIS in Jember Regency, with a sample of 100 respondents selected using a Simple Random Sampling technique. The findings revealed that: (1) perceived benefits have a positive and significant influence on the interest of MSME actors in adopting QRIS; (2) perceived trust has a positive and significant influence, emphasizing the importance of system security and reliability in encouraging QRIS adoption; (3) perceived ease of use also has a positive and significant influence on the interest in using QRIS, highlighting the importance of system accessibility and ease of use; and (4) perceived benefits, trust, and ease of use simultaneously have a significant influence on the interest in using QRIS. These findings support the Technology Acceptance Model (TAM), which identifies benefits, trust, and ease of use as key factors in technology adoption. This study provides practical implications for developing promotional and educational strategies regarding the QRIS payment system for MSME actors to enhance the adoption and utilization of the system. Keywords: QRIS, perceived benefits, perceived trust, perceived ease of use, MSME interest.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	MANAJEMEN-S2
Depositing User:	KARIM BUDIONO
Date Deposited:	17 Apr 2026 10:20
Last Modified:	17 Apr 2026 10:20
URI:	http://repo.itsm.ac.id/id/eprint/1812

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