RIKO, LUTFIANSYAH (2025) PENGARUH KUALITAS PRODUK, PELAYANAN, HARGA, LOKASI DAN FASILITAS TERHADAP KEPUASAN KONSUMEN WARUNG MIE AYAM BU PON TALANGSARI JEMBER. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.
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Abstract
ABSTRACT This study aims to examine the influence of product quality, service, price, location, and facilities on customer satisfaction, both partially and simultaneously. A quantitative method was employed using a survey technique involving 60 respondents, and the data were analyzed using multiple linear regression with the assistance of SPSS version 30. The results indicate that, partially, only service quality have a significant effect on customer satisfaction at Mie Ayam Bu Pon, while product quality, location, and facilities do not show a significant effect. Simultaneously, however, all five variables have a significant impact. These findings highlight the importance of improving service quality in efforts to maintain customer satisfaction at Warung Mie Ayam Bu Pon, Talangsari, Jember. Keywords: customer satisfaction, service quality, price, product, location, facilities.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | MANAJEMEN-S1 |
| Depositing User: | KARIM BUDIONO |
| Date Deposited: | 17 Apr 2026 10:01 |
| Last Modified: | 17 Apr 2026 10:01 |
| URI: | http://repo.itsm.ac.id/id/eprint/1783 |
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