PENGARUHFASILITAS,HARGATIKET,DANKUALITASPELAYANAN TERHADAP KEPUTUSAN BERKUNJUNG MELALUI E-WOM SEBAGAI VARIABELINTERVENINGPADAPENGUNJUNGWISATAWAN PANTAICACALANBANYUWANGI”

MIRANDA, PUTRI PATRISIA (2025) PENGARUHFASILITAS,HARGATIKET,DANKUALITASPELAYANAN TERHADAP KEPUTUSAN BERKUNJUNG MELALUI E-WOM SEBAGAI VARIABELINTERVENINGPADAPENGUNJUNGWISATAWAN PANTAICACALANBANYUWANGI”. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.

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Abstract

ABSTRACT This study aims to determine and analyze the direct and indirect influence through the variables of facilities, ticket prices and service quality on the decision to visitanditsinfluenceonelectronicwordofmouth(e-wom)asaninterveningvariable ontouriststoCacalanBeach,Banyuwangi.Theresearchmethodusedisaquantitative method. The research sample was 50 respondents from 65 populations using the Accidentalsamplingtechnique.DataanalysisusedpathanalysiswiththehelpofSPSS 25. The tests used were data instrument tests (validity tests and reliability tests), classical assumption tests (normality tests, multicollinearity tests, and heteroscedasticity tests), Sobel tests, R² determination coefficient tests andhypothesis tests (t-tests). The results showed that facilities (X1) and service quality (X3) had adirectpositiveeffectonelectronicwordofmouth(e-wom)(Z),whileticketprices(X2) had no significant effect. In addition, ticket prices (X2) and electronic word of mouth (ewom)(Z)havea positiveeffect on thedecision to visit (Y),whilefacilities(X1) and servicequality(X3)donothaveasignificanteffect.Electronicwordofmouth(e-wom) (Z) is not able to mediate the influence of facilities (X1), ticket prices (X2), or service quality (X3) on the decision to visit (Y). Keywords:facilities,ticketprices,servicequality,e-wom,decisionto visit.

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	MANAJEMEN-S1
Depositing User:	KARIM BUDIONO
Date Deposited:	17 Apr 2026 09:29
Last Modified:	17 Apr 2026 09:29
URI:	http://repo.itsm.ac.id/id/eprint/1747

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