M. Akbar, Rido (2025) PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, LOKASI, DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN PADA BENGKEL PARAMITA BAN JEMBER. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.
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Abstract
ABSTRACT This study aims to determine the effect of Service Quality, Price, Promotion, Location, and Trust on Customer Satisfaction at the Paramita Ban Workshop in Jember. This study uses a quantitative research type, with a data collection method through distributing questionnaires to research objects. The sample used in this study was 60 respondents with a data collection technique using purposive sampling. Data analysis used is Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Determination Coefficient, t Test and F Test, with the help of SPSS version 20 analysis tools. The results of the study from the t Test (partial) show that the Service Quality variable (X1) partially affects customer satisfaction (Y). The Price variable (X2) partially affects customer satisfaction (Y). The Promotion variable (X3) partially affects customer satisfaction (Y). The Location variable (X4) partially affects customer satisfaction (Y). The Trust variable (X5) partially does not affect customer satisfaction (Y). And from the results of the F Test (simultaneous) all independent variables, namely Service Quality (X1), Price (X2), Promotion (X3), Location (X4) and Trust (X5) simultaneously affect Customer Satisfaction (Y). Keywords: Service Quality, Price, Promotion, Location, Trust, and Customer Satisfaction.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | MANAJEMEN-S1 |
| Depositing User: | KARIM BUDIONO |
| Date Deposited: | 17 Apr 2026 09:19 |
| Last Modified: | 17 Apr 2026 09:19 |
| URI: | http://repo.itsm.ac.id/id/eprint/1738 |
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