MOHAMMAD AZHAR, ZAKI FU’AD (2025) PENGARUH HARGA, KUALITAS PRODUK, PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI SOFYAN INTERIOR DI GLENMORE. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.
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Abstract
ABSTRACT The purpose of this study is to test and analyze the influence of price perception, product quality, promotion, and service quality on consumer purchasing decisions for Sofyan Interior products. The population used is Sofyan Interior consumers using a sample of 50 people. The sampling technique uses nonprobability sampling, namely incidental sampling and purposive sampling techniques. The method used is a quantitative method with data collection techniques using primary data, namely questionnaires. Data analysis techniques use multiple linear regression, coefficient of determination (R2), F test and hypothesis testing using the t test. the results of this study indicate that price perception does not affect consumer satisfaction at Sofyan Interior, price has a significant effect on purchasing decisions at Sofyan Interior, product quality does not affect consumer purchasing decisions at Sofyan Interior, promotion does not affect consumer purchasing decisions at Sofyan Interior, service quality affects consumer purchasing decisions at Sofyan Interior. Keywords: Purchasing decisions, Interior, price, product quality, promotion, service quality
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | MANAJEMEN-S1 |
| Depositing User: | KARIM BUDIONO |
| Date Deposited: | 17 Apr 2026 09:15 |
| Last Modified: | 17 Apr 2026 09:15 |
| URI: | http://repo.itsm.ac.id/id/eprint/1734 |
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