BACHTIAR, WAHYU PRATAMA PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING DI UNDERCUT STUDIO BARBERSHOP AMBULU. PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING DI UNDERCUT STUDIO BARBERSHOP AMBULU. pp. 1-18.
![[img]](http://repo.itsm.ac.id/style/images/fileicons/text.png) |
Text
03 Skripsi Bachtiar Wahyu Pratama_removed.pdf Restricted to Registered users only Download (4MB) |
Abstract
ABSTRACT This research aims to determine the direct and indirect influence of servive quality, price and location on customer loyalty through customer satisfaction at Undercut Studio Barbershop Ambulu. The population in this research were customers of Undercut Studio Barbershop Ambulu. The sample taken in this research was 50 respondents. The sampling technique was purposive sampling. The data analysis method used was path analysis with the help of SPSS 20. The tests used were instrument tests (validity tests and reliability tests), classical assumption tests (normality tests, multicollinearity tests and heteroscedasticity tests), Sobel tests and coefficient of determination tests (R2). The results of this research indicate that service quality and location do not directly affect customer satisfaction, price directly affects customer satisfaction, service quality and customer satisfaction directly affect customer loyalty, price and location do not directly affect customer loyalty. Servive quality and location indirect affect customer loyalty through customer satisfaction, price indirectly affects customer loyalty through customer satisfaction. Keywords : Service Quality, Price, Location, Customer Satisfaction and Customer Loyalty.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | MANAJEMEN-S1 |
| Depositing User: | KARIM BUDIONO |
| Date Deposited: | 19 Jan 2026 04:46 |
| Last Modified: | 19 Jan 2026 04:46 |
| URI: | http://repo.itsm.ac.id/id/eprint/1641 |
Actions (login required)
 |
View Item |