VAI, ARIA SAVA (2025) PENGARUH PROMOSI, PERSEPSI HARGA, KUALITAS PRODUK, REVIEW PRODUK, DAN WORD OF MOUTH TERHADAP KEPUASAN PELANGGAN SKINCARE KAHF DI KABUPATEN JEMBER. Skripsi thesis, ITS Mandala.
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Abstract
ABSTRACT Kahf is one of the skincare brands that comes with a series of care products specially formulated for men. This study was conducted to evaluate the effect of promotion, price perception, product quality, product reviews, and word of mouth on customer satisfaction of Kahf skincare in Jember Regency. This study was motivated by the high level of competition in the skincare industry, which requires companies to better understand the factors that influence customer satisfaction. The research approach used was quantitative, with data collection through distributing questionnaires to customers who had made at least two purchases. Data analysis was carried out using multiple linear regression methods. The research findings showed that price perception and product quality did not have a partial effect on customer satisfaction. While promotion, product reviews, and word of mouth on customer satisfaction. And the five variables simultaneously affect customer satisfaction. These results provide insight for similar companies in determining the right and competitive marketing strategy. Keywords: Promotion, Price Perception, Product Quality, Product Review, Word Of Mouth, Customer Satisfaction, Kahf
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | MANAJEMEN-S1 |
| Depositing User: | KARIM BUDIONO |
| Date Deposited: | 17 Jan 2026 10:14 |
| Last Modified: | 17 Jan 2026 10:14 |
| URI: | http://repo.itsm.ac.id/id/eprint/1576 |
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