ANALISIS SWOT TERHADAP STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING PADA OBJEK WISATA PANTAI PANCER PUGER KABUPATEN JEMBER

Shefrila, Nowarita Salma ANALISIS SWOT TERHADAP STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING PADA OBJEK WISATA PANTAI PANCER PUGER KABUPATEN JEMBER. SWOT ANALYSIS OF MARKETING STRATEGIES TO IMPROVE COMPETITIVENESS AT THE PANCER PUGER BEACH TOURIST ATTRACTION IN JEMBER REGENCY. pp. 1-7.

Text 02 Skripsi Shefrila Nowarita Salma.pdf Download (1MB)

Abstract

ABSTRACT This study aims to analyze the marketing strategy with SWOT analysis approach, in order to improve the competitiveness of Pancer Beach Puger tourist attraction Jember Regency. Given the natural and cultural potential, this research identifies the strengths, weaknesses, opportunities, and threats faced by tourism managers. The method used is quantitative research with data collection through questionnaires distributed to visitors and related parties. Data were analyzed using IFAS, EFAS, and SWOT matrices. Based on the results of the research conducted, the marketing strategy that can be applied by Pancer Puger Beach Tourism is to use its strengths to overcome existing threats, namely with a diversification strategy. It is hoped that this research can contribute to the development of effective marketing strategies in increasing the competitiveness of Pancer Puger Beach as a leading tourist destination in Jember Regency. Keywords: Marketing Strategy, Tourism, SWOT Analysis, IFAS and EFAS Matrix

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	MANAJEMEN-S1
Depositing User:	Dino Sagara
Date Deposited:	09 Jan 2026 03:10
Last Modified:	09 Jan 2026 03:10
URI:	http://repo.itsm.ac.id/id/eprint/1568

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