HANDHIKA, MUSLIM TEGAR MUMPUNI (2024) “PENGARUH CITRA DESTINASI, FASILITAS, HARGA, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN BERKUNJUNG PADA PEMANDIAN ALAM SELOKAMBANG LUMAJANG’’. Skripsi thesis, Institut Teknologi dan Sains Mandala Jember.

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Abstract

ABSTRACT This research aims to determine and analyze the existence of partial or simultaneous influences through the variables of destination image, facilities, price, service quality and promotion on the decision to visit the Selokambang Lumajang Natural Baths. The research method used is a quantitative method. The sample in this study was 105 respondents using the accidental sampling technique. The data analysis methods used are instrument testing, classical assumption testing, multiple linear regression testing, coefficient of determination (R2) analysis and hypothesis testing. The results of this research show that destination image (X1) has a positive and significant effect on the decision to visit, facilities (X2), price (X3), service quality (X4) and promotion (X5) do not have a significant effect on the decision to visit, while destination image ( X1), facilities (X2), price (X3), service quality (X4) and promotion (X5) together have a positive and significant influence on the decision to visit the Selokambang Lumajang Natural Baths. Keywords : Destination Image, Facilities, Price, Service Quality, Promotion, Visiting Decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 12:51
Last Modified:	10 Feb 2025 12:51
URI:	http://repo.itsm.ac.id/id/eprint/1338

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