Ayu, Velawati (2024) PENGARUH KUALITAS PELAYANAN, CITRA DESTINASI, HARGA, DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG DI KAWASAN DESA WISATA “PEMANDIAN PUTRA DEMANG” KECAMATAN KLABANG KABUPATEN BONDOWOSO. Skripsi thesis, Institut Teknologi dan Sains Mandala Jember.

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Abstract

ABSTRACT The research is entitled: The Influence of Service Quality, Destination Image, Price and Word of Mouth on the Decision to Visit the Pemandian Putra Demang Tourism Village, Klabang District, Bondowoso Regency. This research aims to determine the partial and simultaneous influence of independen variables on the dependen variable. The population in this study were visitors to the Putra Demang bathing tour, Klabang sub-district, Bondowoso district. The sample used was 50 respondents obtained from the Roscoe (Sugiyono) formula. The sampling technique used is accidental sampling. Using quantitative analysis methods, namely validity, reliability, classical assumption tests, multiple linear regression analysis, t test and F test and coefficient of determination with the help of SPSS 25. Based on data analysis, the research results show that the indicators in this research are valid and reliable. In the classical assumption test, the data is normally distributed, heteroscedasticity and multicollinearity do not occur. In the hypothesis test, service quality, destination image and price have a significant influence on the decision to visit and in the hypothesis test word of mouth does not have a significant influence on the decision to visit. Keywords: Service quality, destination image, price, word of mouth and decision to visit

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 12:50
Last Modified:	10 Feb 2025 12:50
URI:	http://repo.itsm.ac.id/id/eprint/1327

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