RINAWATI, SEKAR WANGI (2024) PENGARUH CITRA MEREK, GAYA HIDUP, HARGA, PERCEIVED QUALITY, DAN FITUR TERHADAP KEPUTUSAN PEMBELIAN IPHONE DI KECAMATAN SUMBERSARI JEMBER. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.

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Abstract

ABSTRACK This research aims to determine and analyze the influence of Brand Image, Lifestyle, Price, Perceived Quality and Features, partially and simultaneously on iPhone Purchase Decisions in Sumbersari Jember District. This research is a type of research that uses quantitative methods. The data collection method in this research uses the observation method by distributing questionnaires to the research sample in question. Questionnaires were given to consumers using iPhones in Sumbersari Jember District. The sampling technique used in this research was purposive sampling. The data analysis methods used are Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Multiple Linear Regression Analysis Test, T-Test and F-Test. The results of this research show that the Brand Image variable has a partial influence on Purchase Decisions, the Lifestyle variable has a partial influence on Purchase Decisions, the Price variable has no partial influence on Purchase Decisions, the Perceived Quality variable has a partial influence on Purchase Decisions, and the Feature variable has a partial influence on Purchasing Decisions. Simultaneously, the variables Brand Image, Lifestyle, Price, Perceived Quality and Features together influence Purchase Decisions with a value (Adjusted R2) of 85.4% Keywords : Brand Image, Lifestyle, Price, Perceived Quality, Features, Purchase Decision.

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 12:46
Last Modified:	10 Feb 2025 12:46
URI:	http://repo.itsm.ac.id/id/eprint/1296

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