SUSIYANTI, SUSIYANTI (2024) PENGARUH DISPLAY PRODUK, KELENGKAPAN PRODUK, HARGA, LOKASI, DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO RAMAI JAYA RAMBIPUJI JEMBER. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.

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Abstract

ABSTRACT This study aims to determine the effect of product display, product completeness, price, location, and store atmosphere on purchasing decisions at Ramai Jaya Rambipuji Jember stores. The population in this study are consumers who have bought products at Ramai Jaya stores. The sample used was 60 respondents, the sampling technique used was purposive sampling, using the type of research, namely a quantitative approach. The analysis method uses multiple linear regression analysis with the help of SPSS 20. The tests used are data instrument test (validity and reliability test), classical assumption test (normality test, multicollinearity, and heteroscedasticity test), multiple linear regression analysis, coefficient of determination (R2), hypothesis testing (test and F test). The results showed that product completeness and location partially had a significant effect on purchasing decisions; display product, price and store atmosphere partially had no significant effect on purchasing decisions; and product display, product completeness, price, location, and store atmosphere simultaneously have a significant effect on purchasing decisions. Keywords: Product display, product completeness, price, location, store atmosphere, and purchasing decisions.

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 12:45
Last Modified:	10 Feb 2025 12:45
URI:	http://repo.itsm.ac.id/id/eprint/1289

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