MUSLEH, YADI (2024) ANALISIS PERSEPSI MAHASISWA ITSM TERHADAP KONSUMEN DALAM MELAKUKAN KEPUTUSAN PEMBELIAN DI PLATFORM SHOPEE. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.

Text SKRIPSI__MUSLEH YADI.pdf Download (1MB)

Abstract

ABSTRACT This study aims to analyse ITSM students' perceptions of the factors that influence consumer purchasing decisions on the Shopee platform. In the digital era, e�commerce is becoming the main choice for consumers, and understanding the factors that influence purchasing behaviour is very important for businesses. data was collected from ITSM students to evaluate their perceptions of ease of use, promotions, transaction security, and product reviews. Observation, in-depth interviews, and documentation were the methods used to obtain data for the descriptive qualitative research approach. 13 ITSM students who frequently shop online on the Shopee platform became the research sample. The research findings show that there are various factors, including age and gender balance within the ITSM environment, study programmes (prodi) that influence students' shopping perceptions and preferences, and various student behaviours in online shopping. Keywords: perception of ITSM students, Consumer purchasing decisions, E�commerce, Purchasing factors, Shopee

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 06:34
Last Modified:	10 Feb 2025 06:34
URI:	http://repo.itsm.ac.id/id/eprint/1261

Actions (login required)

View Item