Putri, Andri Agustin (2024) ANALISIS PENGARUH MODAL, HARGA JUAL, DIGITAL MARKETING DAN JUMLAH TENAGA KERJA TERHADAP PENDAPATAN MELALUI PRODUKTIVITAS USAHA MAKANAN RINGAN DI DESA GUMUK KECAMATAN PANARUKAN KABUPATEN SITUBONDO. Skripsi thesis, Institut Teknologi Dan Sains Mandala Jember.

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Abstract

ABSTRACT MSMEs in the snack food industry not only offer a variety of delicious snack choices to consumers, but are also a crucial pillar in economic development and job creation. The aim of the research is to identify the direct and indirect influence of Capital, Selling Price, Digital Marketing and Number of Workers on Income through Productivity of snack businesses in Gumuk Village, Panarukan District, Situbondo Regency. The data in the research is primary data by conducting observations, interviews and questionnaires. The analysis method used is path analysis. The results of the analysis show that capital has no effect on business income through productivity with a t_count value of 1.6043 while the t_table value is 2.012. Selling price has no effect on business income through productivity with a t_count value of -1.7422 while the t_table value is 2.012. Digital marketing has no effect on business income through productivity with a t_count value of -0.5553 while the t_table value is 2.012. The number of workers has no effect on business income through productivity with a t_count value of -1.6218 while the t_table value is 2.012. Keywords: Capital, Selling Price, Digital Marketing, Number of Workers, Path Analysis.

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	EKONOMI PEMBANGUNAN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 06:32
Last Modified:	10 Feb 2025 06:32
URI:	http://repo.itsm.ac.id/id/eprint/1251

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