MIRZA, ANANTA WIRAWAN (2022) PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI KEPERCAYAAN DAN PERSEPSI KUALITAS PRODUK TERHADAP PENJUALAN DESIGN GRAPHIS MELALUI MEDIA FACE BOOK. Masters thesis, Institut Teknologi Dan Sains Mandala Jember.

Text TESIS Mirza Ananta Wirawan.pdf Download (2MB)

Abstract

ABSTRACK This study aims to analyze the effect of perceived convenience, perceived trust and perceived product quality on sales of graphic designs through Facebook media. The method used in this study is a questionnaire. The population of this research is the member of the Indonesian Fiverr Seller Community Group. The sampling technique uses . There are two types of sampling techniques in research, namely probability sampling and non-probability sampling. Probability sampling with a total of 100 respondents. The results of this study indicate that the variable that influences perceived convenience on graphic design sales has a positive influence, the variable that influences perceived trust on graphic design sales has a positive influence, the variable that influences product quality on graphic design sales has a positive influence. Keywords: Perceived Convenience, Perceived Trust, Graphic Design Sales

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S2
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 06:31
Last Modified:	10 Feb 2025 06:32
URI:	http://repo.itsm.ac.id/id/eprint/1245

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