LUPITA, SESILIA (2024) IMPLEMENTASI DIGITAL SAVING DALAM MEMPERBAIKI MUTU LAYANAN PADA BANK RAKYAT INDONESIA (PERSERO) Tbk. UNIT TANJUNG JEMBER. Diploma thesis, Institut Teknologi Dan Sains Mandala Jember.

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Abstract

ABSTRACT This type of research is descriptive research using qualitative methods. The strategy used in this study uses a narrative study strategy, namely data collection is carried out with in-depth interviews and observations, then retelling stories about individual experiences and important events in participants' lives. The sampling technique used is Snowball Sampling. The results of this study show that first the implementation of digital saving can improve and improve the quality of service at Bank Rakyat Indonesia (Persero) Tbk. Tanjung Jember Unit, second there are internal and external obstacles in the implementation of digital saving, third the advantages of digital saving in improving service quality, namely branding BRI Unit Tanjung Jember with better service quality through the BRI Web, namely bukarekeningbri.co.id, it can break down queues in the banking hall, especially queues at customer service because it can make it easier for customers to open savings accounts online without having to go to the BRI office can be accessed anywhere and anytime, fourth Digital Saving marketing strategy to be better known to the wider community, namely with customers directed to create a digital saving account while in the office, plunge directly into the community every morning at Tanjung Market and through account opening videos provided by the office. Keywords: Digital Saving, Marketing Management, Quality of Service

Item Type:	Thesis (Diploma)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	D3 PERBANKAN-D3
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 06:13
Last Modified:	10 Feb 2025 06:13
URI:	http://repo.itsm.ac.id/id/eprint/1225

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