NURUL, JANNATUL LAIL (2023) STRATEGI PEMASARAN PRODUK KREDIT USAHA RAKYAT (KUR) SYARIAH DI PT PEGADAIAN UPC KALISAT KABUPATEN JEMBER. Diploma thesis, Institut Teknologi Dan Sains Mandala Jember.

Text NURUL JANNATUL LAIL TA 20104969.pdf Download (1MB)

Abstract

Abstrak KUR Syariah is a loan from the government. Marketing strategies are used by distributing brochures in markets, in nearby shops, and counseling. customer referrals that have been disbursed, holding events in sub-districts, with PKK women, with MSMEs, literature of MSME actors by reporting that the KUR process is already possible. The obstacle encountered in disbursement is that the system has an error. Overcoming this obstacle by reporting it to the IT department and IT following it up by waiting 1 to 3 days or even 1 week has also had other obstacles, namely: there are customers who get angry if they are not responded to quickly because the problem is on the road, there are customers who are in a hurry to put themselves forward even with lures. -the lure of money. In dealing with these obstacles, it is necessary to educate customers by talking casually, joking with customers, by explaining that they are still on the road, by speaking softly and adding Keywords: KUR Syariah, marketing strategy, obstacles

Item Type:	Thesis (Diploma)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	D3 PERBANKAN-D3
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 06:12
Last Modified:	10 Feb 2025 06:12
URI:	http://repo.itsm.ac.id/id/eprint/1214

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