GILANG, ANDREAN (2023) PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, HARGA, PROMOSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BASMALAH PANTI JEMBER. Skripsi thesis, Institut Teknologi Dan Sains Mandala.

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Abstract

ABSTRACT THE INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, PRICE, PROMOTION AND WORD OF MOUTH ON PURCHASING DECISIONS AT THE BASMALAH PANTI JEMBER STORE This research aims to test Service Quality, Product Quality, Price, Promotion and Word of Mouth on Service Quality at the Basmalah Panti Jember Store with a sampling technique using simple random sampling. This type of research is quantitative. The population in this study were customers of the Basmalah Panti Jember shop with a total of 60 respondents. Data analysis used Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Analysis Test, Determination Coefficient Test (R2), T Test and Test F uses the SPSS 20 program. The results of this research show that service quality has a partial effect on purchasing decisions, this is proven by the tcount > ttable (2.304>1.670) and the value is significant. Product quality partially influences purchasing decisions, this is proven by the tcount > ttable (4,730>1,670) and a significant value of. Price has a partial influence on purchasing decisions. This is proven by the value tcount > ttable (3.735>1.670) and the value is significant. Promotion has an influence on purchasing decisions, this is proven by the value tcount > ttable (3.245>1.670) and the value is significant. Word of Mouth partially influences purchasing decisions, this is recorded by the value tcount > ttable (2.919>1.670) and the significance value. Meanwhile, based on the results of simultaneous test statistical calculations, it can be concluded that the independent variable has a simultaneous effect on the dependent variable, this is proven by a significant value of (0.000), Keywords: Service Quality, Product Quality, Price, Promotion, Word of Mouth, Purchasing Decisions

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 06:09
Last Modified:	10 Feb 2025 06:09
URI:	http://repo.itsm.ac.id/id/eprint/1082

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