HENDRIYANTO, AFANDI (2023) PENGARUH MEREK, KUALITAS, FITUR DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DITOKO EIGER BONDOWOSO. Skripsi thesis, Institut Teknologi Dan Sains Mandala.

Text Hendriyanto Afandi - Skripsi fiks.pdf Download (1MB)

Abstract

ABSTRACT This study aims to determine the partial and simultaneous influence of Brand, Quality, Features and Design on Purchasing Decisions at Eiger Bondowoso Stores. The data used in this study are secondary data. The data processing method in this study uses the Data Instrument Test Analysis method, namely: Multicollinearity Test, and Heteroscedasticity Test, Multiple Linear Regression, Analysis of the Coefficient Of Determination and Hypothesis Test, namely: t and F test, with the help of the SPSS analysis tool, The results showed that the variables Brand, Quality and Features partially did not have a significant and positive effect on Purchasing Decisions at Eiger Bondowoso stores. While the Design variable has a significant and positive effect on Purchasing Decisions at Eiger Bondowoso stores. And simultaneously the variables Brand, Quality, Features and Design have a signifikan and positive effect on Puschasing Decisions at Eiger Bondowoso Stores. Keywords: Brand, Quality, Features, Design and Purchase Decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	MANAJEMEN-S1
Depositing User:	Handoko Triharso
Date Deposited:	10 Feb 2025 05:50
Last Modified:	10 Feb 2025 05:51
URI:	http://repo.itsm.ac.id/id/eprint/1055

Actions (login required)

View Item